Client:
Henkel-Pril and Lamar
Project:
There are so many brands that consumers interact with in a grocery store. Henkel reached out to us at TBWA Egypt to come up with a creative approach to introduce their new Pril product and to create a higher probability of purchases versus placing them back on the shelf. We came up with an interactive vending/slot machine concept where it would highlight the product's features; removes tough grease, kills 99.9% germs, and neutralizes odour. Once the special features match on the 3 slots, bubbles would come out from the top and the product would appear in the vending machine opening.
Lamar was a new dairy brand coming out in Egypt with an emphasis on fresh-from-the-farm products. I am fascinated with creating innovative solutions to facilitate that product/consumer engagement. The consumer takes an average of 13 seconds to choose a brand, therefore, we must make it count!
Collaboration of graphics with Mohamed Rifky.
